Mike Lindell is stepping away from the company that made him a household name and putting his full attention on becoming Minnesota’s next governor.
The MyPillow founder announced Tuesday that he had resigned as the company’s chief executive after 22 years, calling it “one of the biggest decisions of my life.”
“I’m stepping down as CEO of MyPillow so I can devote 100% of my time and energy to my campaign for Governor of Minnesota,” Lindell said in a social media post. “Minnesota deserves my full attention, and that’s exactly what I’m giving it. I’m all in, and I can’t wait to earn your vote.”
The transition goes beyond a change in title. According to a company announcement, Lindell has reduced his ownership to a minority stake. He will remain a shareholder and member of MyPillow’s board of directors but will no longer oversee day-to-day operations.
James “Jim” Furlong, who served as MyPillow’s president from 2004 to 2019 and helped grow the Minnesota startup into a national brand, is returning as CEO. The company said its products, guarantees, Minnesota manufacturing and jobs will continue without interruption.
“After 22 years of leading MyPillow, I know the company is ready for its next chapter and I know Minnesota cannot wait,” Lindell said in the company statement. “This decision is not about walking away. It is about stepping forward to serve.”
The move comes at a pivotal moment in the Republican contest. Minnesota’s primary is set for August 11, with early voting already underway. Lindell’s leading rivals include Minnesota House Speaker Lisa Demuth and businessman and Army veteran Kendall Qualls, who secured the state Republican Party’s endorsement.
Lindell, however, carries the endorsement of President Donald Trump. In a July 15 Truth Social post, Trump called the entrepreneur “one of America’s greatest and most hard working Patriots” and gave him his “complete and total” endorsement.
The latest KSTP/SurveyUSA poll placed Lindell ahead of the principal GOP field with 35% support, followed by Demuth at 26% and Qualls at 11%. The poll still left more than a quarter of voters supporting another candidate or undecided, leaving room for movement in the closing days.
The eventual Republican nominee will compete for an open seat. Democratic Gov. Tim Walz ended his bid for a third term in January amid mounting scrutiny of fraud involving state-administered programs. Democratic U.S. Sen. Amy Klobuchar is widely viewed as the favorite for her party’s nomination.
Lindell’s rise as a national political figure has also brought years of courtroom fights tied to his claims about the 2020 election. In September 2025, a federal judge ruled that statements Lindell made about voting technology company Smartmatic were false and defamatory, while leaving the questions of actual malice and damages for later proceedings. Lindell has also appealed a separate $2.3 million defamation verdict involving former Dominion Voting Systems employee Eric Coomer.
For Lindell, resigning from MyPillow turns his campaign’s central argument into a personal wager: The businessman who built his public identity around his company is now betting that Minnesota voters want him in the governor’s office instead.
With less than a week before the primary, Lindell says there is no divided focus left.
“I’m all in.”
