ANALYSIS – The war against woke is raging across the nation. From school districts to corporations and even the Pentagon, conservative Republicans are on the front lines to get America to wake up to what woke really is.
And it’s not the dictionary definition of the term.
As Florida Governor Ron DeSantis battles Disney over its woke policies, and both he and the Texas legislature dismantle neo-Marxist Diversity Equity and Inclusion (DEI) initiatives statewide, liberals still try to focus on the textbook description of woke, as being ‘socially conscious’ rather than the radical concept it is.
This, as a growing majority of Americans are supporting the war against woke, and saying that if you “go woke, you go broke.” Budweiser is certainly learning this lesson right now.
Bud Light is facing a massive boycott over its partnership with transgender influencer (aka man who is trying to look like a woman) Dylan Mulvaney. And thankfully, it’s hurting the company.
But it isn’t the only one – Target, Bed Bath & Beyond, and Miller Lite are also being hit by outrage over their woke advertising.
Still, in a Newsweek piece, the writer, Aleks Phillips, makes every effort to focus on the dictionary definition of woke, even in a report about how their recent poll shows that Millennials favor the expression “go woke, go broke.”
The term ‘woke’ is a colloquialism that has emerged in recent years. Its definition is to be “aware of and actively attentive to important societal facts and issues (especially issues of racial and social justice),” according to the Merriam-Webster dictionary.
That’s the thoroughly watered-down dictionary definition. More specifically woke is an adjective derived from African American Vernacular English (AAVE) meaning being “alert to racial prejudice and discrimination.”
But that too is less than meets the eye.
It’s a call to social justice activism. And social justice is a code for socialism.
Even so, the Newsweek poll contradicts the popular narrative that millennials are the most socially conscious group who care most about so-called ‘social justice’ issues.
The poll found that of those who were aware of the phrase “go woke, go broke,” an average of 71% of 25-44-year-olds agreed with the idea.
That’s a big chunk of adult folks who don’t seem to like woke.
Phillips later adds an earlier Newsweek reference where a clueless (and lefty) Kelly O’Keefe, founding partner of Brand Federation, said it was “really a minority on the right” that was “concerned about even the term ‘woke’.”
“They’ve essentially weaponized the term ‘woke’—which has a dictionary definition that almost no one could disagree with: standing up for those who have been misrepresented, poorly represented etc.,” he added.
But neither the leftist politicians and activists forcing the new wokeness, nor those suffering under the policies, see the term in such an innocuous manner.
Being woke isn’t about simply being socially aware. Not by a long shot.
It is a simple code word for a slew of policies based on a neo-Marxist ideology.
These policies include pushing a radical transgender agenda on our children, racial preferences, and discrimination in favor of minorities, and against whites (in schools, government and businesses), and outright socialism under the guise of ‘equity.’
To be clear – equity is the opposite of equality. It means the forceful creation of equal results rather than equality under the law, or equal opportunity. That is the textbook definition of socialism.
And more Americans, including Millennials, are seeing through the ‘textbook definition” of woke charade, and calling it what it is – a dangerous ideology – especially damaging to your corporate bottom line.
The outrage at woke brands like Bud Light has been sold by liberals as a reaction by a small minority of conservatives. But as noted earlier, the dramatic decline in Bud Light sales suggests that the boycott has widespread support.
Newsweek‘s poll also suggests that the opposition to everything woke isn’t just a preserve of conservatives anymore, it’s an increasingly American thing.
Phillips notes that:
A majority of both those who voted for Donald Trump in 2020 and those who voted for Joe Biden agreed with the sentiment of “go woke, go broke,” it found, with 71 percent of Trump supporters agreeing and 62 percent of Biden supporters.
So even a majority of liberal Biden supporters are coming around to see woke for the extremist ideology it is. And that’s not good for Democrats leaders who still seem hell-bent on pushing that radical agenda.
Opinions expressed by contributors do not necessarily reflect the views of Great America News Desk.