CNN is reportedly entering a new partnership with prediction-market company Kalshi that would weave Kalshi’s real-time odds and forecasts into CNN’s on-air and digital coverage—an alliance that also has the effect of placing the network in a business relationship with Donald Trump Jr.

Axios first reported the deal Tuesday, citing sources who said Kalshi will appear “across its television, digital, and social channels.” Under the arrangement, Kalshi’s prediction data would be featured on CNN programming as a live “real-time data ticker,” with additional segments built around prediction-market oriented content touching politics, news, culture, and weather. CNN chief data analyst Harry Enten is also expected to incorporate Kalshi’s numbers into his data-driven analysis, according to the report.

The collaboration would represent Kalshi’s first major partnership with a national news organization—an important milestone for a company that has sought to position itself as a go-to source for fast-moving probability estimates about cultural and political events. In practice, prediction markets function like real-time sentiment gauges: prices (or implied probabilities) move up and down as participants buy and sell contracts tied to specific outcomes, translating collective bets into a snapshot of what the market thinks is most likely at a given moment. For a television newsroom, that kind of constantly updating “odds board” can be a compelling visual—especially during election cycles and major breaking-news moments—because it packages uncertainty into an easy-to-read number.

But the most politically sensitive dimension of the reported partnership is who else is tied to Kalshi.

As Media Matters’ Matthew Gertz noted, Donald Trump Jr. announced in January 2025 that he had joined Kalshi as a “strategic advisor.” Trump Jr. framed the company as a disruptive force in the U.S. market for event-based trading, touting Kalshi’s legal fights and its efforts to build mainstream legitimacy. “I’m excited to be part of what they’re building,” he said at the time, casting Kalshi as a pioneering player in an industry that has long operated in a gray area in the United States.

That makes CNN’s reported move notable for more than its graphics package. If Kalshi data becomes a recurring on-air feature—particularly in political coverage—CNN would be elevating a product linked to a prominent partisan figure: the son of a president and a central surrogate in Republican politics. Even if Trump Jr. has no day-to-day role in editorial decisions at CNN, his publicly announced advisory position creates an unavoidable headline: a major news network integrating a data feed from a company whose strategic advisor is one of the most recognizable names in national GOP politics.

The questions are as much about perception as they are about logistics. Prediction-market numbers can be useful as one input among many—alongside polling, modeling, and reporting—but they can also be misunderstood by audiences as “what will happen” rather than “what traders think might happen,” especially when those percentages are presented like sports odds. And with Trump Jr. connected to the company supplying the data, critics are likely to scrutinize when and how CNN uses the ticker, whether the network discloses the advisory relationship on-air, and how often the data appears in politically charged segments.

For Kalshi, the upside is obvious: a prominent distribution channel that could normalize prediction markets and introduce the brand to a much larger audience. For CNN, the draw is fresh, visually dynamic data—something that fits modern broadcast pacing and could complement its analytics-heavy style, particularly in elections and major news events. But the addition of Donald Trump Jr. to the equation ensures the partnership won’t be viewed as just another data collaboration.